Architectural Digest Daily AD – May 12, 2015

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REESE WITHERSPOON LAUNCHES A SOUTHERN-INSPIRED LIFESTYLE BRAND

Text by Colleen Egan

Reese Witherspoon’s latest role isn’t as an actress, but as an entrepreneur: The Oscar winner has recently launched Draper James, a clothing and lifestyle brand inspired by her Southern upbringing.

Named for her grandparents, Dorothea Draper and William James Witherspoon, the brand offers clothing and accessories as well as home items such as throws and mint-julep cups. Draper James has also commissioned items from Southern artisans and stores, including a magnolia-shaped sterling-silver bowl by Charleston, South Carolina, silversmith Kaminer Haislip and a set of linen cocktail napkins embroidered with sayings like “Top Me Off” by Savannah, Georgia’s Number Four Eleven. The products are available online, and a brick-and-mortar Draper James store will open in Nashville this fall.

http://www.architecturaldigest.com/blogs/daily/2015/05/reese-witherspoon-draper-james

The Post & Courier – May 7, 2015

Reese Witherspoon recruits Charleston businesswoman for new fashion line

by Warren L. Wise

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Actress Reese Witherspoon launched her fashion and lifestyle website, Draper James, this week. The line includes a silver piece made by Charleston silversmith Kaminer Haislip.

Southern-born actress Reese Witherspoon turned to help in Charleston before she launched her new Draper James sportswear and lifestyle label online earlier this week.

Trying to connect with as many Southern sources as possible, she recruited silversmith Kaminer Haislip for one of her home and entertaining items.

Haislip, from her studio on St. Philip Street, provided a hand-made sterling silver bowl in the shape of a magnolia blossom. It’s priced at $400. “I love to do unusual and unique projects,” she said. “This was a fun project to work on with them. I’m excited they are promoting Southern lifestyle brands. It’s a really good fit for my work.”

Witherspoon’s company also tapped Hanna Nation Seabrook for stationery items.

Seabrook, who lived in Charleston for several years but now calls Kentucky home, provided design work for paper products, such as notecards and notepads, and creative direction for some of the home and gifting goods.

“Being included in this strong Southern line is such an honor,” she said.

The name for Witherspoon’s line is derived from her maternal grandparents, Dorothea Draper and William James Witherspoon.

Women’s Wear Daily – May 6, 2015

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